National Small Business Week: What you shouldn’t do in advertising

Advertising is a very powerful medium, and the more truthful it is, the better it is for both consumers and businesses. Consumers are exposed to as many as 3,000-5,000 advertising messages DAILY through TV, radio, the internet, billboards, magazines, mobile phones, text messages, newspapers, etc. You never want to hook a potential customer by lying to…

FTC stop five companies from labeling products as “all natural”

When consumers read “all natural” they are lead to believe the product contains nothing synthetic. However, according to the Federal Trade Commission, five companies did just that in labeling their products as “100% natural” when it was anything but. The FTC alleges ShiKai, Rocky Mountain Suncreen, EDEN BodyWorks, Beyond Coastal, and California Naturel Inc misrepresented their…

BBB Investigation: Residential Direct Marketing doesn’t stick to its promises

BBB advises consumers about magnetic advertising company Residential Direct Marketing sells advertising space in directories printed on refrigerator magnets, which it claims on its website are distributed to luxury apartment complexes around the nation, as well as offering a fundraising vehicle for schools. Better Business Bureau (BBB) serving Central, Coastal, Southwest Texas and the Permian…

Shopping this Memorial Day weekend? Don’t fail at the sale!

BBB advice on how to get the best deal this shopping weekend Memorial Day isnt’ just a kick-off to summer, it’s also a big time for shoppers to look for some good deals. Better Business Bureau urges consumers to spend wisely on those “extra savings” and “sales” you see in advertisements. According to American Automobile…