Small Business Saturday was started by American Express in November of 2010. The purpose is for consumers to support their local businesses during the holiday season. According to the SBS Consumer Insights Survey, shoppers spent an estimated $14.3 billion dollars at small businesses during last year’s event.
Better Business Bureau is pleased to support Small Business Saturday for the fourth year, and urges consumers to support small businesses in their community.
BBB offers the following tips when you “shop small” on Small Business Saturday:
Get involved. Many communities are hosting special events, and being involved in SBS shows that you support the businesses that make your community unique. Find out what local events are happening in your area on the Small Business Saturday website or check with our local chamber or merchants’ association.
Do your research. Check out businesses ahead of time and find out what past customers have to say at bbb.org. Find out what stores and businesses in your area are participating in Small Business Saturday by going to shopsmall.org.
Sign-up for email alerts. Many stores have Small Business Saturday specials just for people who have signed up to receive their emails.
Check social media. Many smallbusinesses will advertise their SBS sales via social media, so be sure to check your favorite small businesses on Twitter, Facebook, or Instagram. Use #ShopSmall to search for information or to share plans with your friends.
Invite your friends and family. Turn this shopping event into a family/friend extravaganza! Visit your favorite local stores, try some new ones, get a head start on the holidays and enjoy time with loved ones.
Ask for gift receipts and save warranty information. A gift receipt can be tucked into a gift item or card so that the recipient can return or exchange a gift if it’s not just right. Be sure to pass along any information about returns, exchanges, repairs, and warranties to the person who will use the item.