According to the U.S. Small Business Administration, more than half of Americans either own or work for a small business, creating about two out of every three new jobs in the U.S. each year.
Better Business Bureau (BBB) serving Central, Coastal, Southwest Texas and the Permian Basin will celebrate National Small Business Week, May 4-8, 2015 to show appreciation for the small businesses that play such a vital role in the U.S. economy.
Throughout the week, BBB will feature webinars targeted at small businesses on its social media outlets, including Facebook and Twitter. Webinars for small businesses are hosted on BBB’s home page and offer valuable information such as how to advertise honestly, protect your business from a data breach and social media tips.
In honor of National Small Business Week, BBB encourages small businesses to take advantage of the many business toolkits, resources and guides both BBB and the Small Business Administration have available:
BBB Code of Business Practices
The BBB Code of Business Practices represents sound advertising, selling and customer service practices that enhance customer trust and confidence in business. This Code should be a road map for creating and managing a trustworthy business. Businesses that follow this code may wish to pursue BBB Accreditation. Businesses who utilize the trusted seal on their marketing and website showcase to consumers that they are upholding BBB’s Standards for Trust. This trusted seal provides businesses with a competitive edge.
BBB Code of Advertising
BBB was founded on the principles of truth in advertising, and believes that the responsibility for advertising honestly rests first and foremost with the advertiser. BBBs review local advertisements and work with companies to adhere to BBB’s Code of Advertising, which lays out principles, definitions and suggestions for ethical advertising that all businesses can adopt. The Code helps businesses to advertise in a way that lets their customers feel like they had accurate expectations and avoid disappointment. For example, the Code asks that “claims relating to performance and results should be backed up by reliable evidence” and that “asterisks can be used to provide additional information, but should not be used to contradict or change the meaning of the original claim.”
BBB data privacy advice for small businesses
BBB advice on protecting against a data breach
As hard as you have worked to build trust among your customers, the last thing you need is for unknown actors to steal sensitive information through a data breach of your systems. BBB has data security advice on how to keep your customers’ information and your reputation safe. BBB also has advice on what to do if a data breach has already taken place.
Small Business Administration (SBA)
SBA’s Online Learning Center is a virtual campus complete with free online courses, workshops, podcasts, learning tools and business-readiness assessments. Course topics from writing a business plan to mastering overseas markets are available for business owners along with e-books, templates and articles. Visit http://www.sba.gov/sba-learning-center for more information.