BBB on the lookout for food label lies

Food allergies are becoming pervasive in society. I, personally, know a handful of people and one dog who have a wheat allergy, so I have more than a passing interest in the topic.

Just a few years ago I had to define gluten (a protein found in wheat and other grains) every time I used the term in conversation. Now, Celiac Disease is widely known, even smaller grocery stores have a gluten-free shelf, and many restaurants have a menu available specifically for patrons with food allergies.

Unfortunately, government regulation has not kept up with the trends. In order to label a product as trans fat-free, that product must contain less than 0.5 grams of trans fat per serving. However, there is no such legal definition for “gluten-free.”

This has allowed many unscrupulous businesses to sell supposedly gluten-free products without disclosing potential gluten contamination. Some consumers have complained to Better Business Bureau after such products have made them sick.

If you’ve bought a product because of supposed health claims on the label, such as gluten- or dairy-free or vegan, only to later discover those claims were exaggerated or false, let BBB know. Email Candice at



  1. i just started eating gluten free and i was shocked by the number of foods in our food supply that contain gluten. no wonder people are starting to become intolerant. thanks for the info!

    1. Glad you found it useful Jae!

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